Festive Pulse
2026-03-20
Pre-Raya 2026 Basket Shift: Where Buyers Save and Where They Still Spend
Before Raya, households rebalance spending. This pulse shows where value and emotional buying split.
Create two festive tracks: one practical value offer and one gifting-focused offer with clear intent.
Read this insight
Festive Pulse
2026-03-09
Post-CNY 2026 Pattern Check: What to Bring Into Raya Planning
Use your post-CNY behavior data now so your Raya campaign starts with stronger message fit.
Turn CNY lessons into two Raya angles now: practical household value and premium gifting intent.
Read this insight